ADIDAS SUNGLASSES

TREND INJECTION PACK CREATED IN COLLABORATION WITH SPORTSWEAR FOOTWEAR. THE GOAL OF THE PACK WAS TO INJECT NEWNESS ACROSS OUR BRAND DRIVEN AND COMMERCIAL ACCOUNTS. BUILT ON RESEARCH ACROSS SOCIAL MEDIA, WGSN, AND THE RUNWAY THE SUNGLASSES PACK IS HEAVILY INSPIRED BY ATTITUDE THAT COMES WITH “FAST” SUNGLASSES. WHAT WERE ONCE ONLY WORN IN SPORTS, SPORTS SUNGLASSES ARE NOW WORN EVERYWHERE FROM THE FOOTBALL KID TO KIM KARDASHIAN. FOR THE APPAREL, I MERGED SUNGLASSES WITH BOTH Y2K AND GORPCORE , BRINGING IN OUTDOOR DETAILS AND IRIDESCENT TRIMS TO Y2K SILHOUETTES. THE PACK WAS HIGHLIGHTED AT THE SIGNING OF THE ADIZERO SEVEN NIL ATHLETES, BRINING ENERGY AND STYLE TO THE SEEDED PRODUCT.