INTO THE SPOTLIGHT

I HAD THE OPPORTUNITY TO LEAD CREATIVE DIRECTION FOR THE ADIDAS X OVERTIME RANGE, COLLABORATING ACROSS SPORTSWEAR FOOTWEAR AND GRAPHICS TEAMS. OVERTIME IS THE LEADING SPORTS MEDIA COMPANY FOR GEN Z, WITH LARGE FOLLOWERS ACROSS MULTIPLE PLATFORMS TARGETED TOWARDS FOOTBALL AND BASKETBALL. I LED OVERALL CONCEPT LOOK AND FEEL, WORKING VERY CLOSELY WITH GRAPHICS ON THE CREATION OF THE ALL OVER PRINT AND GRAPHICS. THIS WAS A GREAT OPPORTUNITY TO SHOWCASE KEY BRAND SILHOUETTES, SUCH AS TECH FIT, IN A SPACE THAT IS SO CONNECTED TO THE GEN Z FOOTBALL CONSUMER.

BASE LAYERS & SHORT- JAZ ZAMORA, HOODIE/TEE-JENNY LEE-GRAPHICS, FOOTWEAR- GEO AREVALO