TIME IS MONEY

THIS COLLECTION PLAYED INTO PAT’S LOVE OF WATCHES AND IS SIGNATURE NAMESAKE @2PM. IN THE SPORTS WORLD THE WATCH IS A SYMBOL OF LUXURY BUT ALSO A WAY OF EXPRESSION. WATCHES AND JEWELRY CAN BE SEEN THROUGHOUT HIGH SCHOOL AND COLLEGE SPORTS WITH MANY ATHLETES WEARING BLING ON AND OFF FIELD. I COLLABORATED WITH U.S TEAM SPORTS FOOTWEAR TO CREATE A CONSUMER FOCUSED, TREND RELEVANT APPAREL RANGE. WE FOCUSED ON ELEVATING THE BRANDS KEY FRANCHISE PRODUCTS - OFFERING NEWNESS FOR THE CONSUMER THROUGH TRIMS AND PRINTS. WHEN CREATING THE RANGE I FOCUSED HEAVILY ON THE HIGH SCHOOL FOOTBALL KID- MAKING SURE THE PIECES WERE EASY TO WEAR BUT HAD SMALL VISUAL CUES TO THE PREMIUM LOOK OF A WATCH THROUGH GOLD TRIMS AND TONAL ELEVATED BRANDING.