ICED TIME

SIGNATURE APPAREL RANGE DESIGNED IN COLLABORATION WITH U.S TEAM SPORTS FOOTWEAR, UNIFORMS, AND NCAA LICENSED TEAMS. I WAS TASKED TO TAKE THE MAHOMES FOOTWEAR STORY “ICED TIME” AND TO MERGE IT WITH THE NCAA UNIFORM STORY “GALVANIZED”. WE WANTED TO PLAY INTO THE KEY BRAND STORY FOR THE SEASON, Z.N.E, TO CREATE HYPE AND CREATE A “HERO TO HALO” EFFECT AROUND THE NEW FRANCHISE. I WAS ABLE TO COMBINE ICE AND METAL INTO COHESIVE RANGE THAT WAS ABLE TO SIT ALONGSIDE BOTH THE FOOTWEAR AND UNIFORM, AT RETAIL AND ON THE SIDELINE.