RACE AGAINST TIME

FALL COLLECTION DESIGNED IN COLLABORATION WITH ADIDAS CLEATED FOOTWEAR. WITH THE CHIEFS FRESH OFF A SUPER BOWL WIN WE WANTED TO DO SOMETHING IN THIER CLASSIC RED. PATRICK IS WELL KNOW FOR HIS LOVE OF VINTAGE CARS AND FORMULA ONE SO WE MERGED PATRICKS PASSION FOR RACING AND HIS STYLE OF PLAY ON THE FIELD TO CREATE “RACE AGAINST TIME”. I EXPANDED THE CONCEPT FURTHER LOOKING INTO VINTAGE RACE CARS AND FIRE SUITS. I BROUGHT IN ELEMENTS FROM LEATHER INTERIORS, CHECKERED FLAGS, EMBROIDERY AND PIPING. I COLLABORATED ACROSS CLEATED FOOTWEAR, SPORTSWEAR FOOTWEAR, SPORTS MARKETING AND BRAND COMMS TO BUILD OUT A COHESIVE RANGE THAT WOULD DELIVER ACROSS PRODUCT BUT ALSO SOMETHING WITH ENERGY FOR ACTIVATION. I WAS ABLE TO GO TO KANSAS CITY TO MEET WITH PAT AND PRESENT IDEAS WHERE WE WERE ABLE TO WORK THROUGH MATERIALS, FITS AND DETAILS. FOR THE MEETING I MADE A ONE OF A KIND BOMBER JACKET TO HELP SHOW PROOF OF CONCEPT FOR HIM. I DESIGNED HIS ALL OVER MONOGRAM PRINT THAT HE LOVED (AND ENDED UP BEING PUT IN THE FOOTWEAR AS A SOCK LINER). I WORKED WITH PATTERN AND THE SAMPLE ROOM TO BRING THIS TO LIFE LAST MINUTE. WITH THE SIGNING OF TEXAS TECH AS A MAHOMES SCHOOL, WE CREATED TWO EXCLUSIVE COLOR WAYS OF THE SATIN TRACKSUIT TO BE WORN SIDE LINE ON FIELD. I WORKED WITH LICENSED APPAREL AND UNIFORMS TO MAKE SURE COLOR AND BRANDING WAS ALIGNED TO THE SCHOOL AND NCAA RULES.